FBM has its own set of nightmare-scenario issues. At the end of the day, Amazon can shut you down any day of the week, at any time. If you've done FBM long enough and have the kind of product that benefits from recurring business, you could survive post-shutdown by reaching directly to those who bought from you in the past. It can work. Sure.
I know a bunch of people who unplugged from the mothership starting by switching to FBM. The truth of the matter is that Amazon has such market dominance that being out there on your own might mean an 80% reduction in business. The exception is if you have very special products that are sole-source and well protected. In that case you could recover nicely to a decent run rate and make money.
I know a bunch of people who unplugged from the mothership starting by switching to FBM. The truth of the matter is that Amazon has such market dominance that being out there on your own might mean an 80% reduction in business. The exception is if you have very special products that are sole-source and well protected. In that case you could recover nicely to a decent run rate and make money.