Twitter threads are really awful to read through and, in this case, funny since it is a thread about communication.

Nothing really useful in the thread but the conclusion caught my attention: "Azure has, of course, also lapped Google on enterprise features & sales and is a solid #2 in cloud despite starting with infrastructure that was a decade behind Google's, technically."

This didn't happen because of any communication strategy from VPs to developers. It happened because MS is an enterprise company with a strong brand.