A lot of interesting ideas in this for sure, but at various points when reading it I was thinking "I bet the people who have to implement what you're selling are not going to be happy" :)
The problem with reducing products or services to simple ideas that can be communicated enticingly, is that it necessarily glosses over details that get left to the implementors.
So the product/campaign gets sold, the idea people move on and someone has to explain to the customer that the widget that prevents floods, doesn't actually work like that.
I’ve found that many companies have outsourced that role to youtube and blogs. The manufacturer/ developer provides a bare minimum of instructions, and I end up finding the actual how-to and troubleshooting guides from helpful users online.
The problem with reducing products or services to simple ideas that can be communicated enticingly, is that it necessarily glosses over details that get left to the implementors.
So the product/campaign gets sold, the idea people move on and someone has to explain to the customer that the widget that prevents floods, doesn't actually work like that.