I'm a (I think rare) technical user that actually likes ads, in theory. If I'm searching for hiking boots for instance, I like the idea of seeing a few ads while browsing to inform me of a few shoe brands or related products I have never heard of and might be interested in.
To me, the problem is the tastelessness of the advertising experience:
> There's too many ads displayed too frequently.
> Because there's too many ads, most ads have to be gimicky, flashing, attention seeking junk encourages people to install ad blockers. It's a race to the bottom.
> This criticism is an aside, but most corporate advertising is nonsensical focus-group designed garbage. You have ads that try and show families with a Black male and a White female and maybe an Asian kid. Like, who the hell is this artificial nonsense even pandering to?
> There's real frustration with the context of most advertising: watching a 30 second ad to see a 10 second sport highlight is not a pleasant tradeoff.
> Because companies want to gather lots of data, their ad networks load up lots of trackers and bullshit JS that slows down websites and compromise privacy.
> Despite being able to track people around the web, their machine learning is garbage. Everybody has probably experienced buying something random like coat hangers, buying them, and then seeing nothing but coat hanger ads for a long time.
For some reason it didn't work, but the idea of advertising working like the now defunct The Deck appeals to me: very strict rules on placement of ads and I think other good policies that made me want to support those sites and not block those ads.
To me, the problem is the tastelessness of the advertising experience:
> There's too many ads displayed too frequently.
> Because there's too many ads, most ads have to be gimicky, flashing, attention seeking junk encourages people to install ad blockers. It's a race to the bottom.
> This criticism is an aside, but most corporate advertising is nonsensical focus-group designed garbage. You have ads that try and show families with a Black male and a White female and maybe an Asian kid. Like, who the hell is this artificial nonsense even pandering to?
> There's real frustration with the context of most advertising: watching a 30 second ad to see a 10 second sport highlight is not a pleasant tradeoff.
> Because companies want to gather lots of data, their ad networks load up lots of trackers and bullshit JS that slows down websites and compromise privacy.
> Despite being able to track people around the web, their machine learning is garbage. Everybody has probably experienced buying something random like coat hangers, buying them, and then seeing nothing but coat hanger ads for a long time.
For some reason it didn't work, but the idea of advertising working like the now defunct The Deck appeals to me: very strict rules on placement of ads and I think other good policies that made me want to support those sites and not block those ads.