Google's key problem is that it seems to prioritize "freshness" above all else.
Experts on a given topic have no need to continuously spam their sites full of minutely modified "best of x in April 2022" listicles. They were authoritative when they published their views ten years ago, and they're still authoritative today. Google doesn't care. Ten year old information isn't relevant or useful.
Experts on a given topic have no need to continuously spam their sites full of minutely modified "best of x in April 2022" listicles. They were authoritative when they published their views ten years ago, and they're still authoritative today. Google doesn't care. Ten year old information isn't relevant or useful.