It's the developers not companies that make this decision. Out of boredom or trying to get promotion. I'm just so tired of seeing something that could have been one static html page but was built with NextJS+lambdas+terraform and a hundred more buzzwords.
Seeing the same trend in web/ecommerce development. The brand needs a simple site with a little bit of dynamic sprinkled through it. The agency chooses to build a full SPA with all the bells and whistles. In doing so they neglect/break basically everything else - SEO, connected martech, analytics, etc etc. Sure, some bits are a little 'faster', but then there's all sort of UX issues with parts that update too slowly and goodness knows what else. And all at a cost dramatically greater than necessary.
I'm sure some agencies do a fantastic job (those that think about the bigger 'more than just dev' picture). But on 95% of the sites I'm seeing right now the downsides far outweigh the benefits and it feels like dev for the sake of dev.
> In doing so they neglect/break basically everything else - SEO, connected martech, analytics, etc etc.
This is exactly how it looked like when Flash was a popular choice for making web interfaces. We've fought a long, hard battle to finally get back to indexable, interoperable, standards-based HTML, CSS, and JS. It was fine for a while, then Angular happened. Fast-forward a decade and we're right back when we started. Amazing.
> It's the developers not companies that make this decision.
I don't see developers making these decisions anymore, not in large web-based tech companies.
My experience has been that management controls a lot of these decisions and/or steers them in the direction that they want them to go. And the more power a manager holds over a team or department, the more influence they can exert to get their way.
As an example, I'm hearing from a colleague in another department that they're being told by an engineering SVP that all new backend services are to be written in NodeJS. These are .NET developers. How does this guy who is 3 layers above these engineers intend to enforce this "rule?" The implication is you can do this or get fired, I guess, so it's happening regardless of how stupid it is. This was all explained to me when I noticed that I had gotten 3 "so long and thanks for all the fish" emails from long-timers in that department.
As someone who recently returned to Rails after 7 years of searching for a better option, I totally agree. For the types of problems I solve (not FAANG problems), Rails is the by far the most productive option. Not perfect, mind you, but better than anything else I've run across.
