I've been using it for over a month now and it's great. Search results are on par with Google,if not better. (Probably better, subjectively, since I switched mostly due to getting annoyed daily with worsening results. Ignoring my search terms was especially annoying.)
The privacy aspect felt like a bonus, but now I never want to go back.
It requires a login to use and aside from not showing ads, the FAQ makes no promises about not monetizing the per user search history. That's bit of a red flag for me.
Would seem to address those concerns — if the only money coming in is users paying directly, that would seem to preclude selling the data for further monetization. Or are those known weasel words?
Haven't tried it, but it looks promising.
[0] https://kagi.com/