Textbooks that use j instead of i are an indicator of what? Why is slightly different notation awkward? It's not as if notation is always consistent within the field of mathematics, right?
The context of the writer. Apologies if I implied that the notation semantics were important -- letter exchange is free; concept change is not. What I indented to mean was the use of the terms poles and zeros is a bit wonky. Attempting to be cute with a physicist's hat, a pole is a "black hole", an entity you must not cross because the calculus will not work. It is a discontinuity, a singular value. There are worse things in mathematical generalizations; a cut / line in a manifold. But tools to cope.