>I think what's more interesting about stuff like this is not what they're saying but what they're selling. I can only guess that the real research Google did was that they needed more startups to get started using their products and that they would continue to use and expand their use of Google services as they grow.

Could have said that and left out the rest. Most tech blogs I come across are thinly veiled sales pitches, and the trope is to take some more or less obvious subject and put a TEDx style spin on it.