Surely we as a society try to ignore the risks. If we would not ignore them we would immediately stop allowing cars in our cities or completely separate the roads for them. Because a fatal accident with a pedestrian or bike is just a matter of high numbers, i.e. a logical consequence.

And btw: I already find the fatality numbers from Germany more than concerning (~3000/year) but in the US you have 13x more although only 4x more people live there. So there is a huge potential for improvement I guess ...