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I tried this for two years and even wrote a book to help people get into tech. I realized I didn’t want to be another person who gives generic advice and I decided to make content and write books for me instead.

I think the main thing the author leaves out in the article is that building the audience is the more important thing when starting. Once you have enough “webs” out there via articles, videos, interviews, freebies, newsletter, meetups, etc then you can consider building products for your audience. Arguably you can start as soon as your audience shows interest, but you need an audience first to know that.

I’m a nobody in the social media world and I was able to sell a $200 course to many people. I ended up refunding everyone because I realized I didn’t want to be a tech influencer/guru/coach/etc.



Wow, that's quite a reversal. What did folks say when you refunded them?


Many were disappointed, but they understood.

It was my first product I ever charged for after two years. I had a few grand in pre-sales to incentivize me to do it too. But on reflection, I felt like I was almost "stealing" from these people who needed it more than I did. They were just getting started on their learning journeys to get into tech. I already have a Big Tech salary, I should probably be the last person who needs someone's money. While one of my goals is to work for myself as a one-person product / business, this was not it.


Kudos. I wish your level of honesty and transparency was more common online.




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