We actually think recipes are mostly unimportant, but teaching the underlying principles are what's important. Measurements are more important for pastries but less important for stovetop/oven cooking.

The recipes we have right now are pretty easy for any English speaker to use. Our main content creator is from Australia, lives in Canada, and makes fun of the Imperial system all the time :)

American living in Germany. The thing you're not understanding is that "use roughly an ounce or so" will mean nothing to anyone in Europe. It's not about "recipes aren't important" but speaking the language of people who use your app. Locality is just as important.

I mean honestly though, if your problem is not being able to figure out unit conversions with a smartphone in your hand you might be putting the cart before the horse trying to learn how to cook well.

Learning to "eyeball things" is actually one of the most important skills I think you can have in the kitchen (not for baking of course), but when I see that I need 200g of an ingredient for a recipe, my first thought isn't "I can't believe the person writing this is from Europe!"

OTOH, it would literally take a few lines of code for the app to have conversions ready to go for you.

... but my hands are full, messy, or contaminated when I'm cooking, and your condescending arguing point kind of flies out the window at that point.

Same goes for cups.