There's plenty of good laptops out there not made by apple. Dell XPS 13 is excellent, asus has several zenbook models that are on par, etc. They don't get much media coverage because the standards we expect from laptops are so high now that we take it for granted (0.75" thick or less, all day battery, insanely high pixel density (enough to require scaling), fast enough cpu/memory for any day to day task, great screen brightness, 512gb-2tb+ nvme ssds, generic charger ports (usb-c), etc. You can get all of that for under $1k from several makers now.