Hacker News new | past | comments | ask | show | jobs | submit login

"Unifying Theory of Two Plus Two"

https://nofilmschool.com/2014/08/pixar-andrew-stanton-equati...

See also Inc's writeup: "This Hollywood Director's 2+2 Rule Will Make You Instantly More Persuasive and Charming. This incredibly simple rule for better storytelling is also incredibly powerful."

"We would call this the unifying theory of two plus two. Make the audience put things together. Don't give them four; give them two plus two. The elements you provide in the order you placed them in is crucial to whether you succeed at engaging the audience."

https://www.inc.com/jessica-stillman/storytelling-pixar-two-...




Thanks! This (to me) was way more interesting than the rest of the article :)




Consider applying for YC's Fall 2025 batch! Applications are open till Aug 4

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: