> content that warrants more engagement is going to win
What does that even mean?
I'd be careful about using the language of silicon value ad companies. It changes how you think. One minute you're talking about content and community and the next thing you know you have metrics and are trying to measure engagement and are now making decisions based off something you could actually measure and not relying on your instincts, experience, and good taste.
Instead, create videos (not content) for your fans / audience based on what you know works. Make it so good, your audience will want to support you.
I think Justin Sandercoe does a good job of this. There is a community on his web site and a community on his YouTube channel, but more importantly he has fans on every guitar forum on the internet. He sells books for people who want them and he has courses you can pay for, but they are mostly guides through his lessons which are all available for free on YouTube or reproductions of copyrighted work which he can't give away for free.
The most important thing for his success (IMHO) is that he has created a lot of very high quality videos. He doesn't do clickbait titles or images. Just video after video of great stuff.
>Make it so good, your audience will want to support you.
You used the same type of voice you criticized, I'm confused why you're projecting this narrative onto my comment.
I'm obviously pointing out that clickbait content will get more engagement. I'm trying to make the OP ask themselves what they want... which I believe is very clear.
I probably am projecting and for that I apologize.
I do bristle at the use of words like content and engagement. If you are thinking about those things, you’ve already surrendered. I believe thinking in those terms will lead you to make more of the same stuff that’s already out there.
Mostly though, nobody should make content. That’s a word used by platform operators because it’s all they see your work as. To them, the thing you’ve created is just another file they can store in their CMS, to be monetized later. Be a video producer or podcaster or digital artist or writer or whatever it is (more specific is better IMHO), but don’t call yourself a content creator.
What does that even mean?
I'd be careful about using the language of silicon value ad companies. It changes how you think. One minute you're talking about content and community and the next thing you know you have metrics and are trying to measure engagement and are now making decisions based off something you could actually measure and not relying on your instincts, experience, and good taste.
Instead, create videos (not content) for your fans / audience based on what you know works. Make it so good, your audience will want to support you.
I think Justin Sandercoe does a good job of this. There is a community on his web site and a community on his YouTube channel, but more importantly he has fans on every guitar forum on the internet. He sells books for people who want them and he has courses you can pay for, but they are mostly guides through his lessons which are all available for free on YouTube or reproductions of copyrighted work which he can't give away for free.
The most important thing for his success (IMHO) is that he has created a lot of very high quality videos. He doesn't do clickbait titles or images. Just video after video of great stuff.