While the orders of magnitude here are evocative, it's worth noting that Apple has a pervasive culture of "we deserve our cut of any transaction that goes through any of our platforms, and we will (mis)use our power to enforce that" stemming from when Jobs had to bring the company back from the brink of bankruptcy. See current battles on allowing alternative payment processors in iOS apps (to the point that even when ordered by courts to allow them, they added a 27% commission on alternate payment processors)

Apple is rapidly running out of growth room in new physical people to sell phones to, and is starting to significantly switch focus to new ways of extracting rent from existing customers through "services" and similar.