That's because while Apple has monetary incentive to keep up the walled garden it really does have provide value to apple customers. I know google is selling everything and the farm about me when I use thier services. If apple wants my business they'll keep on doing what they're doing, I don't see ads on their platform and haven't seen any credible reports they're selling everything they know about me to the government and anyone who will pay $$ for that. I hastled myself for years keeping a rooted phone with trimmed down Android OS in various forms, but it was a lot of work. With apple I just buy a phone and use it and don't have to worry them selling me out every step I make or allow apps to rifle through my files and photos.