At least in the UK there seems to be some push back. PayPal recently cancelled (but re-instated after pressure) [1] the Free Speech Union [2]. This seems to have got the attention of quite a few MPs who are looking to pass laws banning politically-motivated cancellations.
[1] https://www.telegraph.co.uk/politics/2022/09/27/paypal-reins...
[2] https://freespeechunion.org/about/