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I am not sure why you're being downvoted. Both the newtab (at the bottom of the page) and the search page have had subtle "ads" for google's new product launches. I remember seeing it for Stadia, and I remember seeing it for "Google One"


They also use it for non-google products.

For example the funeral of Queen Elizabeth II had a hyperlink to "See todays events" on both places.


I believe* the first ad ever under the search bar at google.com was to download Firefox. They've been doing it for that long...

* I think I read that in some book about Marissa Mayer and her decisions around the homepage.




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