In the good ol'days when profit drove value not perceived market dominance based on shoddy short-term user data created by a generation of graphic designers.
Wall Street and it's need for gross revenue to justify unearned bonuses. Advertising is a direct feed into projected values which dictates which stocks can be manipulated with the most justification. And, often the largest fallout later.
If only we could create a digital token that would be in such demand it would generate its own network and infrastructure effect.
Oh wait... they ruined that, too.