What is the injury to the consumer they are really solving for? To buy a 3rd party USB-C or Lightning cable is comparable. They both charge your phone. They both allow for USB-A,B,C, MP3 adapters ad-infinitum. Is the injury that someone has to carry, wait..., 2 DIFFERENT CABLES!
Yes. Plus the environmental cost of all those extra cables. And the mental overhead of keeping track of extra cables, or losing them. The time and effort expended when you don't have your cable around and can't use your friend's or co-workers.
There are only three numbers: 0, 1, n. We want one charging cable standard. USB-C is objectively better than lighting - if it wasn’t, MacBooks would have a lighting charging port…
