Make a site that becomes more valuable the more hosted copies there are of it.
License it for others to copy and rehost forevermore.
“We keep that name moving in the Overhead,” he said, and it seemed to Princess that the wind in the shutter arrays above her blew more forlornly, and the everlasting clicking of the shutters grew more urgent. “He’d never have wanted to go home. He was a real linesman. His name is in the code, in the wind in the rigging and the shutters. Haven’t you ever heard the saying: ‘A man’s not dead while his name is still spoken’?”
If there was a way to fingerprint the site's data and have that fingerprint stored on a blockchain, then have some way to have a small amount paid each time the fingerprint's corresponding data is confirmed to be hosted somewhere. The hosted site has an address in its robots.txt to pay the funds into.
License it for others to copy and rehost forevermore.
“We keep that name moving in the Overhead,” he said, and it seemed to Princess that the wind in the shutter arrays above her blew more forlornly, and the everlasting clicking of the shutters grew more urgent. “He’d never have wanted to go home. He was a real linesman. His name is in the code, in the wind in the rigging and the shutters. Haven’t you ever heard the saying: ‘A man’s not dead while his name is still spoken’?”
— Going Postal, Terry Pratchett