From the outside it looks like a joke -- nobody is using it as far as I can tell, it's costing Meta exorbitant amounts of money and not least: it looks like tech that would have been unimpressive 10 years ago.
I don't get it and I feel like there must be something I am missing. Mark Zuckerberg, in spite of what I might otherwise think of him, always appeared to be an extraordinary strategist. And if there is anything Meta does well, it's engineering! So are we just seeing the first clumsy iteration of something that will truly change the world? Or are they simply experiencing their Google Wave/Plus/... moment? I am genuinely curious!
Probably not though. The impact-driven incentive culture of Meta is unlikely to allow that sort of feint. The company is going all in on VR because they need to control the hardware layer, having missed the mobile phone boat. Being at the whim of Google and Apple has caused many issues for FB/Meta, so this is existential.