Samples are funded by the expectation that some will follow through with a purchase and justify the free distribution of those samples.
Websites with ads are funded by the expectation that some will click through, make a purchase, and justify the free distribution of those bits.
If you eat samples with no intent of making a purchase, you are subverting FoodCo's expectation that samples will lead to sales. You are making their business model unsustainable.
Why do you think the free taking of bits (which cost much less to serve, and is much less tangible) is less justified than the free taking of food samples? In both cases it subverts the business model expectations of the party offering the free stuff.
I think individuals are not obligated to support the business models of companies that give them free stuff in hopes it will make them money - so have no moral concerns with either case.
Websites with ads are funded by the expectation that some will click through, make a purchase, and justify the free distribution of those bits.
If you eat samples with no intent of making a purchase, you are subverting FoodCo's expectation that samples will lead to sales. You are making their business model unsustainable.
Why do you think the free taking of bits (which cost much less to serve, and is much less tangible) is less justified than the free taking of food samples? In both cases it subverts the business model expectations of the party offering the free stuff.
I think individuals are not obligated to support the business models of companies that give them free stuff in hopes it will make them money - so have no moral concerns with either case.