Unclear why this is getting downvoted, it is accurate statement. Only 20 of the top 50 channels are not brands. Of those 20 if you exclude music channels like BTS, Blackpink, Justin Bieber, etc. you're only left with 10 channels.
BTS was popular in SK way before they got big on YouTube. But their massive explosion of popularity in the west (and outside of SK in general) happened perfectly in sync with them getting big on YouTube.
I think the point still stands. 6 of the top 10 on Youtube got their large followings being making content for Youtube. 0% of the top 50 on Twitter are primarily known for their tweets.
> 0% of the top 50 on Twitter are primarily known for their tweets.
Why limit yourself to the top 50? 0% of all Twitter users are primarily known for their tweets. Tweets are, by design, unsuitable for publishing content. They're useful for advertising content you publish somewhere else.
I know for (indie) games, twitter is a lagging indicator. That means you don't get famous through twitter, but twitter is a lagging indicator of the success on Steam. I can look up the source of this statement if you're interested.
Marketing wise the difference is huge. Say you release a new game, and want to know which marketing channels to focus on. As it turns out, Twitter will not give you much new customers that haven't come into contact with your game before.
I agree with you that once you have those followers, you can leverage that with other content. But building up your audience mainly needs to happen through other channels.
Anecdotal but Lil Nas X was very well known on twitter before he got popular. I recognized his handle from screenshots and made the connection only after Old Town Road came out.
Yeah, the only analog bouncing around my brain are accounts like that one, and, say, SwiftOnSecurity. There are people who are really big within a particular niche, and become a "sun" within a solar system. I'm blocked from both of those accounts, but I don't know why. (It's odd, because I usually avoid strong comments of ANY kind). The net effect on this sort of behavior on traffic patterns at Twitter works out quite a bit differently than on YouTube. You probably wouldn't block people on YouTube for the same comment you see on Twitter, and when you do it on Twitter, you're hard-limiting your audience.
Well yeah. If you exclude people like him who got famous on YouTube, then it, indeed, will turn out that nobody becomes famous on YouTube. I have zero idea what your point is trying to illustrate.
What's so special about Justin Bieber that disqualifies him from being counted as someone who became famous on YouTube?
