It is may be glib, but Musk decided to close a $10s of billions deal he wanted to avoid a week before litigation because he thought he could flip Twitter for less loss than a settlement and whatever damage discovery and depositions would do.
That level of thoughtlessness is how you immediately find your equity investment under water. "WTF is wrong with you, Elon?" is a reasonable question to be asking, but evidently nobody does.
Everything he is doing is done in quiet corporate ways all the time. Why is his way so celebrity like? It’s almost like he wants people to know. You can’t see that?
No one walks in with a fucking a sink to a company dude lol.
In this case that is not what has happened. Rather, brands saw Musk's plans as non-brand-safe and refused to pre-book ads for all of 2023. That's not walking away for a month, that's walking away for a year at a minimum.
Could you elaborate on what conclusion we're meant to draw by this being Musk's personality? It doesn't inform whether what is doing is good or bad, megalomaniacal or not, etc. The list of people doing things that are "just their personality" include Gandhi, Donald Trump, Vladimir Putin, Mother Teresa, MLK, and Hitler.
