The hole in that theory is that by all appearances, Elon Musk really, really likes using Twitter. I don't think he wants to kill it. I think the madness is two-fold:
(1) he approached this with a "pfft, I could run that business better than the bozos in charge" attitude -- it's not as if Twitter has been known for great management up to this point, right? -- but never actually came up with a plan beyond "not what they've been doing." After he initially made the offer, he spent all the time he should have been formulating business plans trying to get out of the deal instead. Then it got forced on him, and he's had to scramble.
(2) Elon has millions of people who treat him as a combination of Steve Jobs, Thomas Edison, and Tony Stark, and bluntly, I think he's started believing his own press to the point where he just figures, "Why, yes, I am a super genius who can do anything, and anyone who contradicts me is clearly not worth listening to."
I would be very surprised if Twitter recovers from what Elon Musk, Super Genius is doing to it; the question is whether Elon Musk is going to recover from it. The best case is that this will be his Steve Jobs Exiled From Apple moment; the worst case is that he becomes Howard Hughes.
That second point is something I think we see a lot in widely-praised successful people. I think this is also what lead George Lucas to make the Star Wars prequels on his own, instead of having others refine his characters, story and dialogue like he did with the originals.
I can't help but think about something I learned in school about the Roman Empire: when generals returned to Rome after a military conquest, they were paraded around the city on a chariot with everybody cheering him. But behind him on the chariot was someone constantly whispering in his ear: "You are only mortal". I think when everybody constantly heaps praise on you, it's tempting to start to believe that you are a god, a genius, or otherwise high above everybody else. Having people around you who keep you grounded is probably good for your sanity.
Despite recent stories making this claim, no, not exactly. The 4,100 jobs that were cut in 1997 -- 2,700 full-time and the rest contract and part-time -- came while Gil Amelio was still CEO, and there's a bit of revisionism in attributing it just to Steve Jobs having been brought on as an advisor. Apple had already laid off 2,800 people in 1996 and the cuts in 1997 were widely expected by analysts. They were made with Apple's existing executive team intact and were executed in a considered, directed fashion. I do not think anyone can make a credible claim that Musk's approach so far could be described as considered and directed.
(1) he approached this with a "pfft, I could run that business better than the bozos in charge" attitude -- it's not as if Twitter has been known for great management up to this point, right? -- but never actually came up with a plan beyond "not what they've been doing." After he initially made the offer, he spent all the time he should have been formulating business plans trying to get out of the deal instead. Then it got forced on him, and he's had to scramble.
(2) Elon has millions of people who treat him as a combination of Steve Jobs, Thomas Edison, and Tony Stark, and bluntly, I think he's started believing his own press to the point where he just figures, "Why, yes, I am a super genius who can do anything, and anyone who contradicts me is clearly not worth listening to."
I would be very surprised if Twitter recovers from what Elon Musk, Super Genius is doing to it; the question is whether Elon Musk is going to recover from it. The best case is that this will be his Steve Jobs Exiled From Apple moment; the worst case is that he becomes Howard Hughes.