No idea who that person is, why they're important and how this proves that Twitter became more toxic in just two weeks of Musk compared to 20 years of the previous management. Care to enlighten me?
That person is president and COO of MMA global, huge marketing firm, given the fact that he was in a call with Elon, along with that class of people regarding brand safety; he is an important person and his comments describe the situation. He mentioned that their concerns are brand safety and moderation, and that’s why people are pulling out.
For them to pull out it seems that associating with twitter harms their image, and that’s - according to them - related to moderation.
As for “proof” that twitter is more toxic;
> In the week leading up to Musk's acquisition, researchers said there were no more than 84 hostile tweets an hour on the platform. But from midnight on October 28 – the day Musk took ownership – to noon the next day, there were 4,778 hate-filled tweets. That accounts for more than 398 tweets an hour, about 4.7 times higher than the seven-day average leading up to that day. The potential reach for those tweets was more than 3 million, researchers found.
> Researchers also said there was an increase in negative sentiment, with more than 67% of the tweets sent after Musk's takeover having a negative tone.
