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Wild? Yes, dramatic? No.

Jørgen Vig Knudstorp was tapped to take control of LEGO when its business was on the verge of failing (in such a way that the founding family themselves did not know they were so close to the edge).

Entire departments and ventures were cut.

Guy Roz does a very interesting interview on Wisdom from the Top about it.

https://www.npr.org/2021/10/04/1043122974/lego-jorgen-vig-kn...



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