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Good word, it gets better from there:

https://twitter.com/elonmusk/status/1593455727611215872

> And … we just hit another all-time high in Twitter usage lol

> Let that sink in …

He literally cannot distinguish between good and bad attention. He still thinks he's winning this.



There's an old tweet in Norwegian that constantly gets retweeted, or just referenced as "balloon animal". It goes something like:

> [me running naked through the library with a balloon animal on my head]

> The fact that you're talking about me means that I hit a nerve

https://twitter.com/kaffekjele/status/586625003661197312


I think the equivalent English meme would be this exchange from Pirates of the Caribbean: "You are without doubt the worst pirate I've ever heard of"/"But you have heard of me"



In English, I've heard something similar used as a cheesy pickup line.


To be fair for Twitter any sort of eyeballs are eyeballs. Doesn’t matter that they’re just there to watch the carnage


Funny thing about running an internet service. Every visit costs you money. With advertisers dropping like flies, more eyeballs isn't always a good thing.


How long can that last, though?


Decades? It’s the primary use case for Twitter.


Up to now Twitter was a platform for watching other's carnage, now it is producing its own carnage


carnage is carnage. The site is still up.


Until the site goes down, advertisers move on and money runs out. Either one of those is already happening or will happen soon enough.


That link works fine, site still up, and you yourself linked to it. He wins a chuckle out of me. :)


Pretty sure other disasters have caused spikes in Twitter usage too. Even someone as dense as F.Elon should know that transient fluctuations in any metric don't mean anything. Do they not teach statistics in South African high schools? Only sustainable changes matter, and when Twitter itself is the disaster that's not sustainable. People will only stand around in hopes of seeing the final collapse for so long.


Tweet is not available lol. Had to reload a couple of times. First cracks showing?


Works for me without issues.


Well, Twitter usage is the relevant metric as that leads to ad impressions, thus revenue.

However the question is for how long he can keep the drama and attention till the thing collapses.


Not when advertisers are jumping ship simultaneously. Number of impressions is only one factor in revenue for advertising


Good and bad attention is all the same for advertisers. Question is how many will want to bother


Well, he is on the spectrum. Social behaviors aren't really a thing for him.


Highest DAU for xx% less overhead is literally winning. That's why people have lost their minds. They want him to fail so badly and they're getting the feeling that he won't, so cognitive dissonance is through the roof.


Twitter has not changed as a product. His Twitter blue has been a disaster so far. Hes getting attention for his much larger failure, being the worst tech company manager we've seen in a while.

You cant take credit for positive outcomes if you done nothing yet.


The same Twitter but with higher DAU is running with xx% less overhead. That's an objective improvement measured by numbers. That Twitter blue was a mess for a day doesn't matter in the long run.

Losing advertisers is a problem in the short term, but less overhead helps and they're pivoting the model. I thought we all hated ads? Now people suddenly support that model? Please. It's all so fake.


You’re giving him a lot of benefit of the doubt. So far we only have his untrustworthy[1] statements about DAU slightly ticking up, but we have third party confirmation that he’s lost a significant number of employees in critical job roles with no explanation about how Twitter can survive long term without them and advertisers leaving which is dropping revenue. Until he has an actual win or a compelling argument as to how his strategy is going to improve long term, I don’t see why you wouldn’t look at his management of Twitter as a disaster

[1]he already posted a conspiracy theory, deleted it when called out, and then said he never posted it. That’s his recent behavior, if you trust his statements I have a bridge to sell you


I give builders the benefit of the doubt, especially if they've done it before. Especially if they've put rockets in space.

That he deleted that stupid tweet was admission it was stupid. Where did he say he never posted it though? It's highly unlikely he said that and wasn't joking. He knows everything he posts is captured immediately.


>That he deleted that stupid tweet was admission it was stupid.

No, admitting that it was stupid would be an admission that it was stupid. Removing its existence is just hiding the mistake.

>Where did he say he never posted it though? It's highly unlikely he said that and wasn't joking.

Here[1], and inb4 you say that's obviously a joke. No it is not to a casual observer. He claims he never tweeted what was reported, and the only indication at all that the tweet should be read in a not monotone voice is the emphasis asterisks around not. All that indicates to a casual observer is that he is emphatically denying he ever made the first indirect tweet.

[1]https://twitter.com/elonmusk/status/1586871691686223872


If it didn't change and he fires half of company, wouldn't (short term) that be actual gain ?


Short term, they’re paying those folks for the next three months to do nothing.

If the chaos drives away advertisers, as it seems to be, that isn’t great either.


If you're a power plant owner and want to maximize energy output, setting the plant on fire is certainly one way to release a lot of energy very quickly.


Winning means making more money. Twitter isn’t a machine that automatically converts DAU to money. It’s an operation that sells ads. And it seems to be doing poorly at that as of late.


That just tells me that (a) they were/are over provisioned so an increase in DAU was a rather simple thing, (b) computers are deterministic and if everybody quit then the system is at the same state as it was when it already had less DAU and was able to handle more. There is no engineering feat here brought by him.


Are you seriously suggesting that making people believe that you're running the company to the ground is a good way to build publicity?

It's true that good publicity comes from amazing turnarounds. Final Fantasy XIV is a good example, since FFXIV 1.0 was widely regarded as terrible and 2.0 was lauded for somehow miraculously turning the company's fortunes around.

But the big difference there is that it was a new management that did it. You don't get points for completely ruining your company's best-known product (to the point where some believe it to be the company's only product).

The reason people are "using" Twitter now is to watch a trainwreck. Most people by now probably have a backup plan.




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