Interesting. The suburbs by me are thick with independent pizza restaurants. And small towns seem way more likely to have a mediocre independent pizza place than a chain. Unlike Subway or McDonald’s which do show up in pretty rural locations, I’ve never seen a Pizza Hut in a town of 500 people.

But the data is apparently about Online pizza sales, so the independents, who you just call on the phone, wouldn’t be included no matter what.