although I'm not a video editor I was served up a video on Youtube from one of their old brand ambassadors, I watched three of his video's. They've created a bit of a PR nightmare coming across as a big bully, even to the point of issuing DMCA take down notices.
And their threat, as claimed in the video, is that of legal action against those posting on social media for what they're claiming is false and misleading information.
It does kind of sound like they're targeting that guy for calling them out.