It’s probably because advertisers demand that their ads are not placed on “bad” content. By limiting ads to 1000+ subscriber channels, it’s much more likely the content isn’t in violation of the YouTube rules.
Exactly. My bet is it's simple greed, and that it shuts enough people (and revenue) out to make Google a pretty penny.
Likely it was a decision based on analytics that Google, and no one else, has.
Imagine we are talking a cable TV platform instead, and your analytics show that most people flip through channels most of the time, as opposed to actually watching something specific. You make a rule to only share revenue with channels if the viewer is engaged longer than 120 seconds. People are still watching TV, you are still monetizing, but the channels aren't getting fully paid and only you know the money involved.
Making people feel they need to earn the right that their earnings be shared with them is just icing on the cake.
> Making people feel they need to earn the right that their earnings be shared with them is just icing on the cake.
That's not even the half of it. Unless your channel is big enough to be considered a "partner", you are basically fucked when it comes to content strikes, DMCA, AI/contractor driven "community standards" issues, random demonetization, etc. There's no real "support".
The demonetizing thing is particularly funny, I know of channels where their videos get demonetized for content guidelines violations, but viewers still see advertisements. Happens a lot with firearms related content.
I imagine it's more to do with reducing the administrative burden of processing payments for $3 to thousands of people who have one vaguely useful video.
I think YouTube now puts ads on basically everything though... (I don't know for sure, I have had Premium for a little more than a year now, and before that uBlock Origin took care of things).
> If your channel covers certain taboo topics it can be "demonetized" which means no revenue from Google.
That almost never happens. Rather, individual videos are demonetized- or deemed unsuitable for all advertisers. In fairness, that can easily happen to an overwhelming majority of a channel’s videos, but it is important, IMO, to speak accurately about what is going on.
Source: I have been a full-time YouTuber for the last seven years. I publish content that often toes the line between suitable for advertisers and not.)
I believe they don't put ads on most demonetised videos, since they are typically demonetised because (YT's algorithms think that) advertisers don't want their ads associated with the content.
