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> impressions click-through rate: 5.9%

What does this mean? That 5.9% of users who were shown an ad, clicked the ad (and thus left the video to pursue catfood?)



On YouTube impression is whenever the thumbnail is loaded in the user browser, anywhere in the page.

Impressions CTR means 5.9% of the users shown the thumbnail/title/video clicked on it.

With 10.8m views and a CTR of 5.9%, it means that specific video had about 180m impressions.




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