It's similar. I.e. psychology of users, building startups as I'm right now building one, so I want to learn as much as possible. Blogs are not bad, I personally just loose ambition to read it and absorb it like I do when I read the book. I know it's totally different medium, and blogs are fast, books are slow, but I just waisting time scrolling through post, while I can read a book meanwhile.
Perhaps the issue is the style of writing? SEO speak has ruined many blogs in an attempt to bring in more ad money resulting in low quality content called blogspam.
