Apple Maps isn't a serious contender because 1) it's not public 2) it's not web 3) iOS represents a minority of the world userbase.
Worldwide it's 70% Android and 20% Apple.
And let's not forget that Google Maps is available on iOS and Web. So you have "iOS only" vs "Android/iOS/Web/etc".
Obviously only one of those is a serious competitor.
Apple Maps isn't a serious contender because 1) it's not public 2) it's not web 3) iOS represents a minority of the world userbase.
Worldwide it's 70% Android and 20% Apple.
And let's not forget that Google Maps is available on iOS and Web. So you have "iOS only" vs "Android/iOS/Web/etc".
Obviously only one of those is a serious competitor.