Read Blue Ocean by Kim & Mauborgne. What is "really good" is that what shortens the distance between the problem of the consumer and the solution.
As an example, audiophiles might sneer at consumers buying "cheap" "digital" "crap" instead of having the good sense to appreciate what a high end speaker or vinyl system is capable of, but those consumers aren't upstream, they're trying to solve the issue of needing a sound system. People in the industry are for the most part audiophiles, so they're going to have an appreciation for things their consumer base is basically illiterate in. Still, the business is run on solving problems, and the problems of most are not the problems of the high-end user.
we're solving problems, or solving really hard problems, but either way can't deceive ourselves if we're just trying to solve the problem of making ourselves money, or actually of providing value to a variable population of problem-havers.
As an example, audiophiles might sneer at consumers buying "cheap" "digital" "crap" instead of having the good sense to appreciate what a high end speaker or vinyl system is capable of, but those consumers aren't upstream, they're trying to solve the issue of needing a sound system. People in the industry are for the most part audiophiles, so they're going to have an appreciation for things their consumer base is basically illiterate in. Still, the business is run on solving problems, and the problems of most are not the problems of the high-end user.
we're solving problems, or solving really hard problems, but either way can't deceive ourselves if we're just trying to solve the problem of making ourselves money, or actually of providing value to a variable population of problem-havers.