It not be out of the ordinary for nobody to understand that what it is doing is impossible except for a few souls in the engineering department, who only agreed to implement it after repeated assurances from someone 8 steps removed from anything to do with communication, that the truth would be clearly communicated. I don't think anyone involved is lying, what happens in big corporations is that each of one hundred people distorts the truth by 1%, for a total distortion of 100%.