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"Disney’s Direct-to-Consumer revenue for the quarter rose 13%, to $5.3 billion, while its operating loss increased 78% to $1.05 billion"

...

"due to higher content and technology costs at Disney+ (with higher average costs per hour of programming, which included an increased mix of originals) as well as higher content costs and lower ad revenue at Hulu"

Not exactly the money machine I was envisioning!




Nope.

For comparison, a recent movie that performed well at the box office was Top Gun Maverick.

$1500M box office on a $170M budget - that involved flying and filming an awful lot of hours in "rather expensive to run jets."


That’s a movie that performed in the top 5 all time domestically, so probably better not to use it as a target.


I think the GP's point is to compare the costs. At least, that the most interesting point there.


Well, for it to be a replacement for the theaters, it would have to be quite expensive and wouldn't ever become mainstream.

If they are going for a mainstream service, Netflix style, it won't be able to replace theaters.

Disney seems to want both, so they targeted their service at neither.




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