"...Their version is sometimes called The Pinebrook Ploy. Suppose a development lacks some desirable feature, such as trees or water. Rather than spend the money to put in a pond or stream, and rather than wait forty years while trees grow around the newly built houses, the developer simply creates a name suggesting the missing features..."
"...Out here in the Nebraska prairie, where trees are scarcer than water, water is scarcer than hills, and the lay of the land lets you see for miles in every direction, there's no shortage of words describing desirable features. Everywhere you drive, you see signs directing you to Pinebrooks, Chestnut Highlands, Cottonwood Pond, Maple Glade, Willow Knolls, Aspen Meadows, Beechwood Shores, Elm Creek Hills, Oakmont Cascade..."
Gerald Weinberg - The Secrets of Consulting (1985)
"...Their version is sometimes called The Pinebrook Ploy. Suppose a development lacks some desirable feature, such as trees or water. Rather than spend the money to put in a pond or stream, and rather than wait forty years while trees grow around the newly built houses, the developer simply creates a name suggesting the missing features..."
"...Out here in the Nebraska prairie, where trees are scarcer than water, water is scarcer than hills, and the lay of the land lets you see for miles in every direction, there's no shortage of words describing desirable features. Everywhere you drive, you see signs directing you to Pinebrooks, Chestnut Highlands, Cottonwood Pond, Maple Glade, Willow Knolls, Aspen Meadows, Beechwood Shores, Elm Creek Hills, Oakmont Cascade..."
Gerald Weinberg - The Secrets of Consulting (1985)