The tweet you linked was from an outage that lasted 30 minutes, it's pretty disingenuous of you to try and pass that off as status quo.
I do agree however that the labeling has gotten less prominent over time. I don't however agree that it has become subtle enough to considered indistinguishable from search results.
> I don't however agree that it has become subtle enough to considered indistinguishable from search results.
This is what it looks like on mobile. A tiny "sponsored" text is the only thing that distinguishes ads from search results: https://imgur.com/a/WOk4NdR
I do agree however that the labeling has gotten less prominent over time. I don't however agree that it has become subtle enough to considered indistinguishable from search results.