> and there being an ecosystem of websites to link to and display even more of their ads.
Regardless of the change in the interface, the websites aren't going anywhere. Maybe they'd be more tailored for LLMs to parse than humans.
> Generative AI is an existential risk to their current search interface,
I don't think so. It'd be easy to pivot to a different interface if it gains popularity after the initial hype. There are still a lot of monetizable queries that people use Search for, and won't use LLMs.
> the ability to insert ads into that experience and there even being any ad-supported websites with free content to link to.
It'd be easy to insert ads in LLM responses. I think LLMs will be a good thing for Google Ads. Right now, people hate ads on web because they are obnoxious and are competing for attention. Inserting ads in LLM responses will much less distracting and valuable.
Ask Google Search chat which TV should I buy based on my criteria, and Google could suggest the top brands, and "ads" for where you could buy it. For example: "there is a promotion going on at your local BestBuy for this TV" or whatever. They have this info in the Shopping tab.
Ads actually, but via Search yes.
> and there being an ecosystem of websites to link to and display even more of their ads.
Regardless of the change in the interface, the websites aren't going anywhere. Maybe they'd be more tailored for LLMs to parse than humans.
> Generative AI is an existential risk to their current search interface,
I don't think so. It'd be easy to pivot to a different interface if it gains popularity after the initial hype. There are still a lot of monetizable queries that people use Search for, and won't use LLMs.
> the ability to insert ads into that experience and there even being any ad-supported websites with free content to link to.
It'd be easy to insert ads in LLM responses. I think LLMs will be a good thing for Google Ads. Right now, people hate ads on web because they are obnoxious and are competing for attention. Inserting ads in LLM responses will much less distracting and valuable.
Ask Google Search chat which TV should I buy based on my criteria, and Google could suggest the top brands, and "ads" for where you could buy it. For example: "there is a promotion going on at your local BestBuy for this TV" or whatever. They have this info in the Shopping tab.