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Google Search started to crap out 10 years ago when they rolled out Hummingbird: https://en.m.wikipedia.org/wiki/Google_Hummingbird

The funny thing about it is they knew what they wanted (to answer a question vs returning search query results) but didn't have tech like GPT to actually do it well enough to actually work. Scraping yahoo answers to feed their search engine didn't help things.

Now the difference for me on harder queries is Google will return low-quality fake SEO spam sites usually with .it domain and Bing and other chatgpt powered stuff will just make shit up.



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