Ultimately, this wouldn't be the worst thing. We actually hope that a lot more attention will be paid this issue by the big players (from a personal and mission standpoint). That being said, we don’t actually think the best party to have helping you moderate your engagement with devices is the the one selling you the device.

They may implement some of the same features but will always have to do some internal calculus on providing a smooth user experience and mitigating over-engagement. Our main goal is to equip people to reclaim control over their relationship with their devices - we think this is * probably * best solved by a startup