I recently heard a criticism that this forum was looking too far backward in tech history and lore. Can I suggest everyone young and old look back even further in moral history. Start with the secret diary of Marcus Aurelius. It is about 2000 years old, and written by an emperor, and not meant to ever be published. But it is easy to read quickly and will teach you every thing you need to know about how to handle a tiny PR criticism. Don't trust me. Read it. No-one will criticize you for like-harvesting or virtue-signalling the same way again. Or at least a bit less :) All the best.