It does feel like they're well into the uncanny valley. We'll see how they fare against the ineffable "ick" factor.

Google Glass cost half as much and was in a much tighter form factor, but it failed because the general public perceived it as creepy and isolating.

If this product gets associated with people striving to wall themselves off from the world in their own personal dreamscape...well, I don't know. Maybe that sort of personality type will become a virtue in the zeitgeist. Maybe it already is.