Nodding strongly in agreement as somebody who resigned Big Tech to start my own thing and hired remote first to get premium talent.

That’s the other part of startups wanting remote - you get WAY more access to talent compared to a few years ago when remote-first was weird and scary.

Likewise, Big Tech haven’t had to compete for so long they forgot the number one rule is to keep the talent happy.

Personally, I’m a lot happier now than I was with a big fancy level at a Mega Co.