Also just the shift in the economy generally. We've entered a new era in the longer term economic cycle. Many of the "rules" that applied from 2008-2022 no longer apply:
Annual two digit increases in ad impressions and clickthroughs and CPMs etc are not necessarily going to happen for Google.
Access to cheap Chinese hardware manufacturing may diminish as more things near-shore, supply chains continue to be messed with by wars (trade and physical) and economic disruption generally.
Tech employee preferences are shifting in terms of what they are willing or able to work on, and where they want to work.
VCs have cut back a huge amount in general, but their emphasis is also shifting.
So, yes, it will be really hard looking back to see what's WFH/RTO related and what's just a result of a rather massive restructuring generally.
Annual two digit increases in ad impressions and clickthroughs and CPMs etc are not necessarily going to happen for Google.
Access to cheap Chinese hardware manufacturing may diminish as more things near-shore, supply chains continue to be messed with by wars (trade and physical) and economic disruption generally.
Tech employee preferences are shifting in terms of what they are willing or able to work on, and where they want to work.
VCs have cut back a huge amount in general, but their emphasis is also shifting.
So, yes, it will be really hard looking back to see what's WFH/RTO related and what's just a result of a rather massive restructuring generally.