The smart move for the Apollo devs might be to create a back end of their own. There's no reason why their app needs to work only with Reddit, is there? Quite a few users would migrate to a new forum just to keep using the app.

He addresses this partway down the post:

> Will you build a competitor? Move to one of the existing alternatives?

> I've received so many messages of kind people offering to work with me to build a competitor to Reddit, and while I'm very flattered, that's not something I'm interested in doing. I'm a product guy, I like building fun apps for people to use, and I'm just not personally interested in something more managerial.

> These last several months have also been incredibly exhausting and mentally draining, I don't have it in me to engage in something so enormous.

seems reasonable.

He addressed that in the post, saying he basically doesn't have the energy for it. Which is understandable.

I really don't see why Reddit doesn't just purchase the app.

> I really don't see why Reddit doesn't just purchase the app.

They've all but stated openly that their goal is to kill Apollo in its current form. Why pay millions to do that when they can accomplish it for free?