>something I always thought was bought with money,
No. Apple chooses this on their own. Their internal teams find new and interesting apps, songs, etc.
When they announced the iPhone X, they used a band without telling them before. They asked the band to send them some music samples and just a generic "this might end up on an Apple marketing material one day". The band was shocked when it turned out to be THE song on THE intro video for the iPhone X.
No. Apple chooses this on their own. Their internal teams find new and interesting apps, songs, etc.
When they announced the iPhone X, they used a band without telling them before. They asked the band to send them some music samples and just a generic "this might end up on an Apple marketing material one day". The band was shocked when it turned out to be THE song on THE intro video for the iPhone X.